![]() Though just as harmful as other commercially available cigarette brands, Natural American Spirit TM (NAS) cigarettes, marketed as ‘natural’ and ‘organic’, have uniquely seen a 400% rise in US sales since 2002 4. Smokers with mental illness face significant tobacco-related social, economic, and health disparities and are at greater risk of developing heart disease, lung disease, and tobacco-related cancers 2, 3. In particular, the smoking prevalence is two- to four-fold greater among individuals with mental illness relative to the general population, and over 40% of cigarettes sold in the US are sold to persons with mental illness or substance-use disorders 2. The prevalence of cigarette smoking among US adults has declined, however, public health gains have not been experienced equally 1. ![]() Marketing language that obscures the harms of Living with mental illness who are younger, more highly educated, and haveĪ stronger orientation to health, perhaps because they perceive NAS to be a Conclusions: Study findings indicate greater NAS brand appeal among smokers NAS preference did notĭiffer by gender or psychiatric diagnosis. (OR=3.00) also predicted NAS preference, p<0.05. Identifying as Hispanic (OR=1.80) or White (OR=2.64 to 4.31), ate a low-fat diet (OR=1.56) and reported better overall Participants who were younger (OR=0.97), had some college education or more Logistic regression, preference for NAS was significantly greater among Results: NAS was identified as a top preferred brand by 15.2% of the participantsĪnd was the fourth most popular brand for the sample overall. Identified as 14.5% Hispanic ethnicity, 49.6% White, 23.7% African American,Īnd 23.8% other. In California between 2009–2013, reporting their preferred top three brands ofĬigarettes, smoking behaviors, self-rated health, and dietary and physical activityīehaviors. Material and Methods: Adult smokers were interviewed during acute psychiatric hospitalization Would be associated with younger age, higher education, and a stronger health-orientation. ![]() Illness, based on previous research, we hypothesized that preference for NAS ‘organic’, have seen a 400% rise in sales. JT is selling the brand by working with True Spirit Tobacco Company, which joined the JT group in 2016.Introduction: Despite a steady decline in the US smoking prevalence over the pastĥ0 years, Natural American Spirit cigarettes (NAS), marketed as ‘natural’ and It has a strong international presence in the premium priced category with a loyal patronage from a broad range of consumers. The brand was created in 1982 in Santa Fe, New Mexico, by three young men with the idea to create the highest quality tobacco products. The new design is based on the original products and emphasizes the brand logo. The purple design of the packaging has been inspired by the color of the amethyst from New Mexico, where the brand was born. The leaf used in the new product is cultivated with an organic farming method which was accredited by the United States Department of Agriculture with its strict standards. The taste is full-bodied by using 25% more tobacco leaf. This is the first time non-menthol products have been launched with 1mg tar by the Natural American Spirit brand. The features of the Natural American Spirit brand are "100% additive-free tobacco leaf(*1)", "use of only carefully selected and high quality tobacco leaf" and "densely packed tobacco leaf (+25%)(*2)". (JT)(TSE:2914), announced today that it will be launching "Natural American Spirit Organic Leaf One" nationwide in early October 2017. ![]() JT launches Natural American Spirit Organic Leaf One nationwide in early October 2017 JT will launch Natural American Spirit Organic Leaf One nationwide in early October 2017
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